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THE PCCA BLOG

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Stay current on PCCA news and events, market trends, and all things compounding!

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Compounding pharmacists offer unique solutions tailored to meet specific patient needs and should have the opportunity to share these options appropriately in their communities. While promoting awareness of compounding services is vital, it’s important to thoughtfully approach how you market the services your pharmacy provides. Poorly executed marketing can attract regulatory and legal scrutiny. As such, it’s essential to understand that all marketing content, including publicly available materials, are subject to review by regulators and legal entities

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Running a pharmacy without a strategy is like navigating a stormy sea without a compass. As a pharmacy owner, you're often caught up in daily operations, reacting to the chaos of the days, weeks and months. Before you know it, the year has flown by and you're simply celebrating survival. This article explains how strategic planning benefits your practice, including tips to get started.

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Marketing your compounding pharmacy in the digital space is no longer an option — it’s a necessity. Skilled freelancers can help you get started or expand your digital footprint by providing compelling written content, engaging designs or strategic social media management. But how do you know you’re hiring the right professionals for the job? Ask these essential questions during the interview process.

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At PCCA, we proudly partner with our members to support the unique needs of your patients and prescribers through the science of compounding. We also recognize the importance of effectively communicating the value of compounded medications. As we navigate this path, it is crucial to adhere to established guidelines and embrace best practices in promoting your compounded medications.

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As a popular speaker, Tim makes information entertaining, memorable and easy to understand. Gain insight now on effective presentation techniques to market your compounding pharmacy to prescribers and patients in your community.

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At the beginning of a new year, many people begin a detoxification and weight loss journey as part of their annual resolutions or to recover from over-indulging during the holidays. But in an environment where most are exposed to a variety of foreign contaminants daily, practices that help minimize or remove chemicals unknowingly stored in the body have become an important habit throughout the year.

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We explore the essence of financial benchmarking, its significance and how your compounding pharmacy can leverage this practice to achieve sustainable growth and understand the market value of your practice.

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Get a glimpse of how you and your pharmacy can achieve growth and success in this prelude to International Seminar 2023.

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Tim Hines, The Marketing Starter, provides a basic primer on what pharmacy compounding marketers should consider when using AI tools to market their pharmacies.

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Using social media to showcase your pharmacy delivers multiple benefits. Learn how to “get social” to market your pharmacy, gain insights and mark your brand’s footprint in the virtual world.